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How Content Marketing and SEO Work Together in 2022

How Content Marketing and SEO Work Together in 2022


Content marketing and SEO are often seen as separate independent strategies. This could not be further from the truth. To create a content marketing strategy, you need to incorporate SEO. To do SEO well in today's environment, you need quality content. In the video below, I share how we create content marketing strategies that improve organic visibility.




Hello, how are you, and welcome to Hack My Growth. In this article, we will talk about how you can create a high quality content marketing strategy that will improve your search engine ranking and visibility. All right. Asambe.


When it comes to the internet, visibility, visibility, growing your site online, you need content, and you need relevant, content that helps people take action, but more importantly, help them engage and really build trust. Now one of the biggest problems with investing in content is just writing, and a lot of people focus on, "Hey if I get a blog post every week, that's all I need to write." However, that is simply not true. Your content must have a purpose, your content must have a goal connected to it, and it needs to be written in a way that will work for your key users. So I want to talk about the components of a good content strategy, and how we can use the content map to create a content marketing strategy that will get people to our websites.


Components of Solid Content Strategy

So, I'm going to use a white board here, okay. Let's talk a little bit. So we have a title here. Suppose I want to measure SEO. This is a key term, this is something I know people are looking for and want to connect with my business. Now the problem is that if I am a small site or I am one of the many fish in the lake, I could be in the world of SEO, I am, I will have to get more art. because if I continue to write with SEO, one, it will be boring people because how will you write in just one term every time. And second, it has no depth, and we want to make sure that our content is deep, that it has some understanding, that it reveals things, maybe in a new way, it doesn't have to be new information, it just needs to be told in a different way, in a unique way.


There are tons of keyword tools out there, and I think one of the problems is that we often overload the information we see. But we want to look at words related to this. So with SEO, I can get words like link building, that’s part of SEO. I can have things like SEO on the page. I can have local SEO. I could talk about SEO strategy. As you can see, I'm starting to build a web of ideas for new content. All of this is related, not just back to the original term, but also related. Link building plays on SEO page, SEO on page and link building can go hand in hand when talking about anchor text, internal links, and things like that. So these work together to help inform each other and this great topic here in between.


So again, the main theme is our goal. We want to be known for SEO, but what we need to do is start really exploring all these sites out here. Now I say five to seven, not more than five to seven, and the reason is, you just start getting a lot of ideas and you really don't have a path or a way down. So start with five to seven ideas and then just come up with something that will work for you, that you know you can write about, that you have expertise in, that you can add value to. I can do anything. like, WordPress SEO.


Checking Your Keywords

Now why are these important that, yes, you want to check (apparently) the volume, which is the number of people searching for this word. You want to look at the competition, how many other people are trying to rate these words. But you don't want to look at those too much until you say, "Well, that's very competitive, I won't even try to follow that." I think a lot of people do that and just get themselves out of the game. You may not need to rate SEO nationally, but you may want to rate your region or your specific area or area of ​​topic.


But Google will look for these other names because they are all related. We have something called the Knowledge Graph, and this is where Google goes from what it used to call Strings, which is text and words, to objects, when it realizes that these are now ideas and ideas, part of a larger map. things. This means that you no longer need to use the SEO keyword on the page all the time, perhaps reading content like the one that was written in SEO key days. If you want to get better at on-page SEO, make sure you do it on the right SEO page.


It makes content really junk and doesn't really help anyone, it doesn't really add any value. But once you start to be able to integrate this and talk about how link building and page SEO start working together and local SEO starts working together, you can really start building a mesh or net or web. of ideas. Build your own graph of information that helps Google, but more importantly, helps your users understand what your expertise is. This is where the value lies because it not only informs search engines about your content and context of that content, but also informs users about the depth of your technology.


So if you already have these ideas and understand how they work together, I would recommend this: Start by creating a content page for your site. For us, we are a marketing agency, so we have an SEO page. It talks about our services and offers in-depth ideas of why we do what we do and how we do it, and often, there is some kind of call-in

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